GOOD PRACTICE:
We follow the “Good Practices on Consumer Loan Advertising Standards.” The practices are a set of recommendations for financial sector entities on how to prepare advertising communication. They provide for a uniform set of information that should be contained in advertising materials, making it easier for clients to compare products. The recommendations focus on three aspects: the manner of presenting the legal guidance, general guidelines for creating advertising materials and the specification of what a loan advertisement should look like depending on the information carrier, in order to be understandable and transparent to recipients. The recommendations have been compiled by the Polish Bank Association (Związek Banków Polskich), the Conference of Financial Enterprises (Konferencja Przedsiębiorstw Finansowych) and the Association of Lenders (Związek Firm Pożyczkowych).