In 2018, we became the banking partner to the Great Orchestra of Christmas Charity Foundation (WOŚP). We processed financial transactions at the 26th WOŚP Grand Finale, which took place on January 14, and in all activities of the Foundation throughout the year.
In addition to financial security, the cooperation with mBank opened the Foundation to state-of-the-art technologies in money collections. For the first time in the history, 350 WOŚP volunteers were equipped with payment card terminals.
During the January collection of funds, aimed to purchase life-saving medical equipment for new-borns, we were responsible for counting the money collected by volunteers. The event was attended by one thousand mBank employees, and the payments were counted by 400 machines. Our task was also to process payments at charity auctions, donations in foreign currencies and in the form of jewellery. We encouraged our clients to support the initiatives – by 10 p.m. on the day of the event, they paid in total PLN 6.7 million. Instead of PLN 1 million as planned, we decided to donate PLN 7 million to WOŚP.
We provide daily banking services to the Foundation. Thanks to special terms and conditions of the service, the Foundation can manage the collected funds with maximum efficiency.
The collaboration with WOŚP could be the first project in the history of mBank to spark whole-hearted dedication of so many employees. Nearly one thousand people worked for the success of the project, including employees at our headquarters in Łódź and Warsaw, as well as account managers at branches across Poland. On that special day, we all played together with the Orchestra!Dominika Zientalak Retail Marketing Special Projects Chief Specialist
Retail Banking Marketing Department
The two hearts account
The Two Hearts Account promotion was addressed to mBank’s new SME clients. Monthly fees for account maintenance and domestic money transfers placed via CompanyNet from January to June 2018 were donated to the Great Orchestra of Christmas Charity (WOŚP). As a result of this initiative only, mBank donated more than PLN 77 thousand to the foundation.
We acquired approximately 250 new clients during the campaign thanks to the engagement of SME Account Managers at all corporate branches. Support for WOŚP turned out to be the decisive factor in establishing a relationship with mBank.
Following the success of the first edition, in order to continue supporting the foundation, we decided to launch the next edition of the promotion in 2019.
Pol'and'rock Festival
In 2018, we became the strategic partner of the summer music festival Pol’and’Rock (formerly Przystanek Woodstock) held in Kostrzyn by the WOŚP Foundation as a thank-you to everyone who supports the Foundation.
The festival features the Academy of Fine Arts, which we sponsor and where our employees volunteer as co-organisers. The Academy is a platform of meetings, discussions, workshops, educational and social activities animated by dozens of non-governmental organisations.
We offered special treats to festival participants, including a promotional bank account for new client with a PLN 100 chargeback on money spent at the event, a limited edition of debit cards with the festival logo, proximity bands for payments, and a safety box to store the participants’ personal items during festival.